AutoParts from Spain, the window that positions the Spanish industry in strategic markets

With the aim of offering a different perspective on the transfer of competitiveness between original equipment and the aftermarket, on the eve of Motortec 2025, we asked SERNAUTO to tell us about the evolution of an initiative that encompasses both spheres. Mª Begoña Llamazares, Market Manager, details the progress of the platform, AutoParts from Spain, which is heading into its first seven years of operation.

Lea este artículo en castellano. Article published in AutoRevista 2.400

Autoparts from Spain is an initiative launched at the end of 2018 by the Spanish Association of Automotive Suppliers (SERNAUTO), in collaboration with ICEX Spain Export and Investment. Its purpose is to promote Spanish automotive suppliers internationally, facilitating their access to strategic markets and increasing their global visibility. The platform serves as a showcase for the quality and innovation of the Spanish industry at international trade fairs and key events in the sector, in addition to offering support to companies in their internationalization process.

Since its launch, "this digital platform has established itself as a key reference in the international promotion of the sector, which has evolved to offer a showcase that positions the Spanish industry in strategic markets. To this end, it is supported by an annual Communications and Marketing Plan, broken down into global and tactical actions," explains Begoña Llamazares. “The initial objective was clear: to provide global visibility to companies in the sector and strengthen their presence in international markets. Over the years, the platform has grown in scope and functionality, adapting to the changing needs of a constantly changing sector. Its success lies in its ability to connect Spanish supply with demand from different countries, facilitating entry into highly competitive markets,” explains the Markets Manager.

Global Reach

Among the significant milestones in the evolution of Autoparts from Spain is the consolidation of its presence at leading international events for the sector, such as the International Suppliers Fair (IZB) and Automotive Meetings Madrid (for the supply chain), or Automechanika Frankfurt, Dubai, and Shanghai for the aftermarket. These participations have strengthened the image of quality and innovation of Spanish manufacturers, facilitating strategic commercial contacts and new business opportunities. Furthermore, the growth in visits to the platform has been constant, demonstrating its impact on promoting member companies.

Over these six years, the platform has expanded its reach, which has been accompanied by an improved digital strategy, with more dynamic content and a focus on multi-channel communication, which has fostered greater interaction with potential customers and business partners.

"The future of Autoparts from Spain looks promising. With the rise of digitalization and the growing demand for sustainable solutions in the automotive industry, the platform continues to evolve to adapt to the challenges of the sector. The integration of advanced technologies, the improvement of the user experience, and the expansion of its international network of contacts will be determining factors for its consolidation," believes Llamazares.

The evolution of Autoparts from Spain is projected to offer great opportunities. The advancement of digitalization and the diversification of automotive demand are driving its continued development. The adoption of innovative technologies, the development of new communication formats with potential customers, and the expansion of its international network of contacts are key aspects for its positioning and growth in the global market.

In the words of SERNAUTO's Market Manager and coordinator of this initiative: "Autoparts from Spain has evolved from an emerging initiative to become a benchmark in promoting the Spanish automotive supplier industry. Its evolution reflects the dynamism and competitiveness of the sector, projecting the excellence of Spanish suppliers on the global stage. SERNAUTO, through Autoparts from Spain, provides strategic value to companies in the sector, facilitating their entry into foreign markets, promoting their visibility and connection with customers, strengthening their reach with specific marketing strategies, and offering information and guidance on market trends and business opportunities."